How Much Do Headshots Cost

Business is done a lot differently in today’s world. Before the advancements in business technology, meet and greets would take place in person, meetings were conducted in the same room and a simple business card with name and contact info would suffice. 

Fast forward to today. 

Your online presence is so much more than just a name and title on a business card, which is why your headshot is just as important. It’s the first impression made with your clients and peers. It is a visual representation of your personality, your confidence, and your professionalism. A headshot paves the way for future engagements and can often be the deciding factor for clients choosing between several options. A warm, welcoming headshot can open doors, even if those doors are attached to a Zoom meeting. 

But just how much do headshots cost?

That question is tricky, because it’s sort of like asking, “How much is a car?” I mean, all cars have an engine and tires and wheels, and while most will get you where you need to go, not all cars are alike; they come in a wide range of prices. And just as there is no right or wrong car price, there is no “correct” headshot price.

So, the question isn’t really “how much does a professional headshot cost,” but rather, how important is that headshot to YOU?” How important is it to your company? How important is it to your business?

How valuable is a great headshot to you?

To help gauge that value, ask yourself one important question:

What am I hoping to accomplish with this headshot? 

If it’s just a temporary image, like a photo for a badge or ID, it’s not really that important. Its use is simply to confirm identity, and so it’s not that big of a deal if that headshot is less than stellar. I don’t know a whole lot of people who really like their driver’s license photos, but then, they don’t need to. It’s just an ID. 

But if the images represents you-if it stands in your stead as who you are, then that headshot isn’t really a headshot—-it’s a logo. YOUR logo. It is, again, that first impression and you know what they say about first impressions, right? Namely, you never get a second chance to make a good one. 

So, how much do headshots cost?

That depends on how important it is to you.

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Frank A. Frost, Jr.

Master of Photography

Photographic Craftsman

Certified Professional Photographer



Albuquerque Photographer / Albuquerque Family Photographer
Albuquerque Senior Photography / Headshots Albuquerque
Albuquerque Family Photography / Albuquerque Senior Photographer




7400 Montgomery Blvd NE Albuquerque, NM 87109