Why We Print

This is a photo of my dad in 2nd grade.

He is the one on the second row, far left, with a very serious middle part, a tie, baggy overalls, and mischief written all over his face.It was taken in 1939 in McKeesport, Pennsylvania. I’m not good at math, but according to my calculations, this image is 83 years old.

Think about that. It’s almost 83 years old.

There are very few items I possess that are this age or older. A couple pieces of furniture…some jewelry…handkerchiefs from my grandmother. Some t-shirts that look as though they ARE that old because I refuse to throw them away. (The holes give them character. I WILL fight you on this.)

In fact, there are very few items made in today’s world that last this long. In the past 30 years, I’ve gone through 3 washing machines and countless hair dryers, curling irons, tv’s, radios, earphones, microwaves, vacuum cleaners, computers, phones…the list goes on and on.

The Most Photographed Generation in History

And I don’t know where technology will go; everything is changing and moving and phasing in and out in the blink of an eye. There’s a big part of me that loves that; a big part of me that is happy to ride the techno wave into the future. After all, I’m able to share this with you all because of technology.

But the only reason I have it to share in the first place is BECAUSE it was printed.

And I think forward 50 years, when the most photographed generation on the planet is becoming grandparents themselves.What will their grandchildren have to remember them by? A paper photograph…or that digital file that was given to them by their photographer but is now lost in the back of a junk drawer somewhere because they never got around to printing it; a long forgotten link to a gallery no longer available.

“Hey, does anyone have the link to grandma’s baby pictures?”
Yeah, no one’s going to say that.

When this school photo was carried home in my dad’s excited little second grade hands, he had no way of knowing that 83 years later, his daughter and grandchildren would consider it one of their most prized possessions.

My dear friends, we don’t believe creating extraordinary prints for our clients to pass down from generation to generation is selfish or old-fashioned or out of date…we believe it’s our job.


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Frank A. Frost, Jr.

Master of Photography

Photographic Craftsman

Certified Professional Photographer



Albuquerque Photographer / Albuquerque Family Photographer
Albuquerque Senior Photography / Headshots Albuquerque
Albuquerque Family Photography / Albuquerque Senior Photographer




7400 Montgomery Blvd NE Albuquerque, NM 87109